Division
Marina Masters Software
A new division of The Marina Mastersest. 1994
The next thirty years at the dock.
Three decades building the places where boats live. The software that runs them was always going to come from here.
I.
Origin — a note from the founder
The idea had been building for decades. The time came to build it.
Every marina we’ve built in the last thirty years runs on a peculiar stack of tools: a three-ring binder at the dockmaster’s desk, a walkie on his hip, a spreadsheet he re-types every Monday, and six separate logins for things that used to be one conversation. The software industry has, for years, tried to bolt solutions on from the outside. We watched them miss.
So a team began building it — a platform that spans the marina, the charter, and the private owner, because those three things have always been part of the same conversation. Developed alongside the operators, captains, and owners we’ve worked with for the better part of thirty years.
We’re not a software company with a marina problem. We’re a marina company with an answer.— Greg Love, The Marina Masters
This page is a preview. A small number of marina operators, charter captains, and private owners are working with us to shape what gets built. If that sounds like you, there’s an invitation at the end of this page.
The three products
One platform. Three disciplines. Built to finally speak to one another.
The marina, the charter, and the owner have always been part of the same conversation. Our software treats them that way.
01
For marina operators
Harbor, the operating system for marinas.
Slip assignments, reservations, work orders, fuel, utilities, storage, billing, insurance, guest passes — one surface, one schema, one source of truth. Replaces the binder, the walkie, and the spreadsheet with software that understands how a dock actually runs.
Built for independent marinas · multi-property groups · yacht clubs · boatyards
02
For captains & brokers
Charter, the modern toolkit for the charter business.
Listings, quotes, contracts, crew, provisioning, itineraries, APA reconciliation, and guest communication, in one place. Designed to collapse the forty-email, six-PDF charter booking into a single thread that actually closes.
Built for charter captains · brokers · management companies · fleet operators
03
For owners
Club, the concierge for private ownership.
Fleet access, provisioning, crew coordination, service scheduling, and members-only events. Built to turn owning a boat back into the lifestyle it was supposed to be — less admin, more water.
Built for private owners · family offices · discerning members
What makes it different
Software that could only have come from here.
01 / Provenance
Built by operators, not retrofitted for them.
The company behind this software has designed, permitted, and constructed marinas on three coasts since 1994. Every screen is informed by a real dock we’ve poured, a real slip we’ve assigned, a real storm we’ve prepared for.
02 / Architecture
Three products. One foundation.
The marina, the charter, and the owner share the same dock, the same vessels, the same accounts. Harbor, Charter, and Club reflect that. Each product has its own interface; all of them draw from the same record.
03 / Restraint
Private by default. Quiet by design.
Ownership and operations data are sensitive. Our defaults reflect that. No advertising surfaces, no third-party analytics fingerprinting your customers, no “free” tier funded by data resale. You pay for software; we build software.
Where we are
We’re not announcing a launch. We’re describing a journey.
This platform will arrive when it’s ready, not when a calendar says it should. The stages below describe the work, in order — so you know exactly where we are when we invite you in.
Stage I · Complete
Design in the yard.
Architecture, data model, and core product shape — drafted alongside working marinas, captains, and owners.
Stage II · In progress
Private pilots.
Select operators and captains working daily with early builds. Feedback shapes every week of development.
Stage III · Next
Design partners.
A small, deliberate expansion to the first cohort of paying customers. Deep partnership, not scale.
Stage IV · When ready
General availability.
All three products open to the industry, together. No soft launches, no marketing stunts — software that works the day we ship.
— We’ve been building marinas for thirty years. The software gets the same treatment.
Who we’re building this for
If you live, work, or play at the water, we’re building this for you.
Operators
Marinas, boatyards, clubs.
From independent facilities to multi-property groups. A platform that replaces the binder, the walkie, and the spreadsheet — and finally gives your team one place to run the property from.
Captains & brokers
The charter business, reimagined.
Listings, quotes, contracts, crew, and reconciliation, all under one roof — designed by people who’ve watched charter deals live and die in email threads.
Owners
Private ownership, made lighter.
Concierge, fleet access, and events that turn owning a boat back into the lifestyle it was always supposed to be. Less admin. More water.
An invitation
We’re selecting a small number of design partners.
If you operate a marina, run a charter business, or own a boat you care about, we’d like to talk. No pitch. No waitlist theatre. A conversation, and — if it fits — a real working relationship as the platform comes into view.
info@themarinamasters.com · (786) 266-6037
The Marina Masters Software
